|Working for the Weekends|
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Working for the Weekend: Introducing The New “Opera Weekends” Package
Recently, my mother discovered she loves opera. She had never actually been to an opera before I started working for this company, some three years ago, but she has loved it ever since that glorious performance of Rossini’s THE BARBER OF SEVILLE during our celebratory 50th Anniversary Season. About that same time, we began to understand that the average opera patron’s schedule doesn’t allow you to hit every performance, see every show, and keep up with every artist. We’ve come to realize that between your demanding career, your responsibilities at home, and your social life outside of opera, it’s difficult to find enough “me” time. That’s why The Dallas Opera created our popular FLEX Package which gives North Texas opera lovers the option to choose any three performances of three operas while retaining full subscriber benefits. These include free exchange privileges, ticket discounts, ticket insurance (so you never have to worry about lost or forgotten tickets again), invitations to exclusive subscriber events and more.
But this season is a little different: Mom is especially excited because, with the opening of the new Dallas Center for the Performing Arts, The Dallas Opera is boosting your chances to enjoy more opera with an innovative, out-of-towner-friendly schedule. The Dallas Opera’s new five-performance “Opera Weekends” series permits patrons to attend two productions on either a back-to-back Friday and Saturday evening OR a Saturday evening and Sunday matinee performance. That’s right, folks, my little ole sweet mother gets to see all five operas—yet only has to make the trip to see me three times. Plus, she gets all those great subscriber benefits, meaning; if she expects lousy driving weather or the only stoplight in the Permian Basin goes out, my mom can exchange from her normal performance night to a later time.
Why hasn’t this been available before? Well, honestly, it hasn’t been possible to have two sets sharing our stage at the same time. Relative to the stage at The Music Hall at Fair Park, the stage at The Margot and Bill Winspear Opera House at The Dallas Center for the Performing Arts is big enough for three sets! According to TDO’s Director of Production John Gage, there is a main stage at The Winspear which is visible from the audience chamber, another stage area behind that (of nearly the same size) and yet another stage large enough to hold a complete set, located over on Stage Right. This will allow TDO to keep multiple sets ready to go at a moment’s notice.
The “Opera Weekends” package, as well as our three-performance FLEX subscriptions will go on sale August 3rd at 9:00 am. The five-performance weekend packages start at just $125, and can include Opening Night in the new Winspear Opera House, so, buy today and be a part of Dallas history. Call 214-443-1000, purchase online, or email firstname.lastname@example.org for more information.
5-Performance Weekend Series
(On Sale August 3, 2009)
5-Performance Subscription Packages begin at just $125. See the Price Chart for more details.
Weekend Series Subscriptions will go on sale August 3, 2009. Questions about these subscriptions, call 214-443-1000.